7 Sure-Fire Human Ways To Write Engaging Emails

How many emails do you get every day?

My guess is a lot.

Do you know that more than 205 billion emails are sent every day?

You will get a tiny fraction of that number, but frankly, even the small amount we get, we often don’t have the time to read them all.

An average office employee receives 121 emails a day. Just have a look at your mailbox and you will see that you have a huge list of unread emails. 

According to Radicati Group Email Statistics Report:

•  “In 2015, the number of business emails received totals 88 emails per user per day.”

We usually only read emails which interest us or pique our attention. So the real question is, how many of them grab your attention?

Why The Human Touch Is Important In Email

Did you know that average attention span of a human is less than a goldfish?

I’m not kidding… Take a look at this surprising fact:

• The average attention span of an average adult is 8.25 seconds, and the average attention span of a goldfish is 9 seconds. (Static Brain)

Email is the most popular way to connect with people in this digital age.

It’s a great way to start a conversation with your users/customers/prospects, and add some value into their lives.

Let’s take an example:

You’ve got three emails – one from your friend, one from your colleague, and one from a business.

Which messages will you open?

I bet you will quickly respond to the messages from your friend and colleague, but you’ll probably ignore the one from the business.

WHY?

Because we have a genuine, physical relationship with our friends and colleagues. We know who they are. We’re emotionally connected with them. 

The ’emotional connection’ thing applies to all relationships. When you’re running a website, you need to emotionally connect with your readers in order to improve the quality of that relationship.

I asked marketers, sales executives, bloggers, and business owners: 

• What is your biggest challenge with emails?

The number one answer was:

“I don’t know how to write an engaging email which recipients want to read. I don’t know how to build a human relationship via the internet.”

We can easily show emotions with verbal communication and physical gestures. But it’s tough to write an expressive email.  

Unfortunately, there is no definitive formula to writing a perfect email. 

But there is one thing to keep in mind:

There is a human on the other side of that email with feelings and emotions. People only talk to other people; they don’t talk to abstract concepts (like a business or a company).